Jr. Graphic Designer
Ann Taylor is a women’s fashion company based in New York City. As a jr. graphic designer, I created all promotions for site & digital, as well as assisted in updating and maintaining the site. Other duties included editorial ideation, email creative, GIF animation, retouching & more.
One of my favorite responsibilities was working with then-VP of Marketing Holly Tedesco on branding for company-wide presentations. Holly provided me with the brand guide & from there, I built out several presentations as well as a presentation design template for future designers.
Upon leaving Ann Taylor’s design to the photo team, I was tasked with creating a brand guide for the team replacing me. In it, I included instructions & layouts that are still used in email & promo creative today, as well as previously unused techniques that significantly reduced turnaround.